International Education Journal



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Measuring student course evaluations: The use of a loglinear model

Ding Hooi Ting
School of Business, Monash University, Malaysia

Mireya Sosa Abella
Universiti Utara, Malaysia


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In this paper, the researchers attempt to incorporate the marketing theory (specifically the service quality model) into the education system. The service quality measurements have been employed to investigate its applicability in the education environment. Most of previous studies employ the regression-based analysis to test the effectiveness of course evaluations and teaching. In econometric term, the use of regression-based analysis contains some bias. This is because it does not capture the complex and interaction terms of the variables under study. In this article, the authors try to compare the use of a loglinear model versus the widely used normal-regression analyses to evaluate the students' course evaluations of Spanish classes at Universiti Utara Malaysia. SERVQUAL model has been employed in order to examine the usefulness of the model under study. The findings from the study shows that the loglinear model provides a better analytical procedure for students' course evaluation as it is able to explain more variation in the model under study.

SERVQUAL, regression analysis, Spanish classes, course evaluation, loglinear model


Ting, D.H. and Abella, M.S. (2007). Measuring student course evaluations: The use of a loglinear model. International Education Journal, 8 (1), 194-204.

All text and graphics 1999-2007 Shannon Research Press. ISSN 1443-1475.