Education Queensland International
James Cook University firstname.lastname@example.org
There is an international student market
suitable for regional Australia, but each region is different.
Hence, each region must determine, target and niche market to
its best potential international student customer base. For
international education there remains scant, relevant, data
for regional Australia, hence complete regional approaches to
international education must be developed.
The Cairns region has developed an
international education student model for regional Australia.
This approach delineates ideas, pitfalls, structures,
strategic directions, dos and don'ts, and future strategies
for a region.
A balanced scorecard approach ensures
that both financial rewards and visionary strategies are
coordinated. This approach also offers a vital pathway to
delivering regional strategies, and to mapping, measuring and
quantifying their results. It produces a spiral
knowledge-growth, learning model that can deliver rapid and
continuous development of educationally related ideas.
Moreover, this approach is a pathway to continuous
improvement, and a further move towards maintaining a
competitive position in the dynamic global marketspace of
students, marketing, international education, balanced
scorecard, strategy, education, regional Australia