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The Relationship Between Thai Students' Choices of International Education and their Families


Nattavud Pimpa 
Ministry of Education, Thailand 
nattpimpa@yahoo.com

 

 

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Abstract

This paper explores the relationship between influencing factors from family on Thai students' choices of international education. The study classifies choices of international education into the decision to study abroad, choice of country, city, academic program, and of university. The influences from family are identified as finance, information, expectation, persuasion, and competition. The results indicate a positive relationship between choices and influencing factors. However, the degree of associations between variables are mixed. The decision making-process of Thai students is complex and involves various stakeholders. This information affords protagonists marketing Australian education a better understanding of choices made by international students. 

family, education choices, international students, Thailand

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Pimpa, N. (2004) The Relationship Between Thai Students' Choices of International Education and their Families. International Education Journal, 5 (3), 352-359.
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